Explore Recreation Magazine is the Roanoke Valley’s most widely distributed magazine focused exclusively on recreation and family fun.Not only is it a complete catalog of Roanoke County Parks, Recreation and Tourism programs, but also a treasure trove of enlightening articles, maps and community resources.

Your Destination For Exploration
Our goal is to encourage Roanoke area residents to explore their world through participation in our core program areas of Move, Splash, Learn and Explore. Roanoke County prides itself on top-notch “destination” recreation facilities like Green Ridge Recreation Center, Camp Roanoke, Splash Valley and Explore Park. We’re also a key resource for individuals that are new to the area or visiting as tourists.

Recreation prints 60,000 copies per quarter, with direct mail to over 50,000 households and rack distribution at dozens of area Kroger stores, County libraries and public buildings, Dick's Sporting Goods, Gander Mountain and regional visitors centers. Our most highly saturated areas are the 24018 and 24019 zip codes within Roanoke County, which also reflects some of the highest average income in our area.
Advertising Rates and Editorial Calendar
Winter Issue: Health and Wellness Focus - Distribution in early December (Reserve by Nov 1)
Spring Issue: Summer Camps Focus - Distribution in early March (Reserve by Feb 1)
Summer Issue: Aquatics & Outdoor Recreation Focus - Distribution in late May (Reserve by May 1)
Fall Issue: Arts & Lifestyle Focus - Distribution in late August (Reserve by August 1)

Prices are determined by the “base rate.” Frequency discounts are based on agreement to purchase in consecutive issues. Placement
in specific areas of the publication available by request.
 Ad Type
 Dimensions  Base  2x rate
3x  rate
4x  rate
 1/8 page
 3.375"w x 2.275"h
 $325  $275  $225  $175
 1/4 page
 3.75"w x 5.25"h
 $650  $550  $450  $350
 1/2 page
 7.75"w x 5.5"h
 $1300  $1100  $1000  $800
 Full page
 8"w x 10.75"h
 $1600  $1500  $1400  $1300
 Inside cover
 8"w x 10.75"h  $1800  $1700  $1600  $1500
 Back cover
 8"h x 8"w  $2200  $2100  $2000  $1800

Mechanical Specs
Accepted formats are PDF, JPG and EPS. We recommend a 300dpi file formatted for CMYK printing.
Design services are available by request.
All ads are included in an online copy of the publication

Scott Ramsburg
Business and Information Manager
(540) 777-6327